SETU DIGITAL ECONOMY
Explore a company using Enterprise systems and identify the key challenges they faced during Covid 19. Nike is the world’s largest seller of running shoes and sportswear. As one of the most recognizable brands in the world, the American multinational is arguably the most influential player in the modern textile industry. Behind the hundreds of millions of shoes and other products Nike sells each year lies a highly complex supply chain. Although there are undoubtedly significant challenges involved in managing this complexity, Nike’s proactive approach to supply chain management has been credited by many as a significant contributor to its phenomenal success. How Nike transformed supply chains to survive Covid 1) Greater regional diversity Prior to the pandemic, in North America Nike operated through an almost entirely centralised national distribution centre in Memphis, Tennessee. However, the company has since deployed a multi-node network, including new r...
